Data & Analytic Services
Data has been at the heart of everything we do. We have solved countless data problems for Clients across the region using our very powerful STARDriver®CRM engine!
We love and breathe data. Our services include and are not limited to the following:
Data migration
- Data consolidation from multiple sources and formats.
- Mapping and merging data sets into a single repository.
Data Cleansing
- Data cleaning engine with automated business rules to validate, standardize, deduplicate and clean data on best-effort basis.
ETL
- Complex extraction-transformation-load services based on business requirements.
List Management
- Extraction of lists for campaigns.
- Response loading and tracking of results for campaigns.
- Preparation of campaign performance reports.
Channel execution
- Manage list execution and tracking via channels such as sms, e-mail, push notifications, OVMS, IVR, telemarketing, sales etc.
Analytics
- Customer segmentation models.
- RFM Models.
- Predictive modeling.
